ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS (MEMBERS) NON PROFIT - DO NOT USE 

Includes media intelligence, research & insights companies, PR and communications agencies and research based companies

The award recognises the integrated use of communications measurement and evaluation - either in terms of multiple research techniques such as media measurement, audience research, influencer research and business metrics (e.g. share price or sales) and / or in integrating measurement and evaluation across multiple media channels such as paid, earned, shared and owned.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This award is for the most effective use of measurement and evaluation in a B2B focussed communications campaign or ongoing programme. This could be the launch of a new B2B brand (product or service) or repositioning, reinvigoration, or re-launch of an established B2B brand through the use of PR or integrated communications. The use of measurement and evaluation to demonstrate both outputs and audience outcomes (such as changing opinion, proving buzz, impact on brand preference, brand image and sales/usage) are important factors in determining the winner.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This award is for the most effective use of measurement and evaluation in a consumer focussed communications campaign or ongoing programme. This could be the launch of a new consumer brand (product or service) or repositioning, reinvigoration, or re-launch of an established consumer brand through the use of communications. The use of measurement and evaluation to demonstrate both outputs and audience outcomes (such as changing opinion, application of trend or buzz, impact on brand preference, brand image and sales/usage) are important factors in determining the winner.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This award will recognise the effective use of measurement and evaluation in the public and not-for-profit sectors. Entries should reflect the objectives of the communications activity, such as changing public opinion and behaviour, lobbying, building support and engagement or driving fundraising. Metrics should reflect outputs as well as audience outcomes and how these have supported the objectives. Judges will also consider the cost-effectiveness of the campaign or programme.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.
  • The Americas
  • Western Europe
  • Eastern Europe
  • APAC
  • Middle East and Africa

This category focusses on providing insight and evaluating results based on effective planning, research and evaluation . This award recognises the significant role planning, research and evaluation play in improving a client's future communications strategies and channel plans. The winning entry will demonstrate how planning, research and evaluation lead to clear, highly strategic recommendations that drove outcomes. Clearly stated measurable objectives and outcomes should be included in the entry.

This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This category focusses on providing insight and evaluating the results of any consequential work done. This award recognises the significant role measurement and evaluation plays in improving a client's future communications strategies and channel plans. The winning entry will demonstrate measurement and evaluation leading to clear, highly strategic recommendations that drove change in future planning. This entry will require client endorsement to confirm the value to that client.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

IN-HOUSE COMMUNICATIONS TEAMS (MEMBERS) NON PROFIT - DO NOT USE 

  • The Americas
  • Western Europe
  • Eastern Europe
  • APAC
  • Middle East and Africa

This category focusses on providing insight and evaluating results based on effective planning, research and evaluation . This award recognises the significant role planning, research and evaluation play in improving a client's future communications strategies and channel plans. The winning entry will demonstrate how planning, research and evaluation lead to clear, highly strategic recommendations that drove outcomes.Clearly stated measurable objectives and outcomes should be included in the entry.

This item is not available

This award is for the most effective use of measurement and evaluation in a B2B focussed communications campaign or ongoing programme. This could be the launch of a new B2B brand (product or service) or repositioning, reinvigoration, or re-launch of an established consumer brand through the use of PR or integrated communications. The use of measurement and evaluation to demonstrate both media outputs and audience outcomes (such as changing opinion, proving buzz, impact on brand preference, brand image and sales/usage) are important factors in determining the winner.
This item is not available

This award is for the most effective use of measurement and evaluation in a consumer focussed communications campaign or ongoing programme. This could be the launch of a new consumer brand (product or service) or repositioning, reinvigoration, or re-launch of an established consumer brand through the use of PR or integrated communications. The use of measurement and evaluation to demonstrate both media outputs and audience outcomes (such as proving buzz, impact on brand preference, brand image and sales/usage) are important factors in determining the winner.
This item is not available

This award will recognise the effective use of measurement and evaluation in the public and not-for-profit sectors. Entries should reflect the objectives of the communications activity, such as changing public opinion and behaviour, lobbying, building support and engagement or driving fundraising. Metrics should reflect media relations outputs as well as audience outcomes and how these have supported the objectives. Judges will also consider the cost-effectiveness of the campaign or programme.
This item is not available

This category focusses on providing insight and evaluating the results of any consequential work done. This award recognises the significant role measurement plays in improving a client's future communications strategies and channel plans. The winning entry will demonstrate measurement and evaluation leading to clear, highly strategic recommendations that drove change in future planning.
This item is not available

AWARDS CATEGORIES (MEMBERS) NON PROFIT - DO NOT USE 

This award recognises those entries which demonstrate best practice in communication during a crisis. Entries should reflect the use, direction and insight gained from the use of reporting, data and analysis during a crisis.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

To explore the inventive work being done by smaller agencies, those in the charity sector, and those in emerging markets. This award recognises best practices (which will include creative and innovative use of data) in measurement and evaluation of communications with a smaller budget. Entries should include data sources, reporting samples and insights garnered and impact to outcomes of initiative.

This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

To celebrate organisations who are new to media measurement and evaluation, and those embedding good practice right from the start. Entries will provide their measurement and evaluation strategy along with measurable objectives.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This award recognises outstanding measurement and evaluation of communications campaigns or ongoing programmes across multiple markets. This can be at a global scale or across multiple countries within a more localised region.
This item is not available

This award recognises the outstanding use of a measurement and evaluation framework such as AMEC's Integrated Evaluation Framework. Entries can reflect the use of a framework for specific campaigns and ongoing programmes or how organisations have integrated a framework as part of their overall measurement discipline.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This award recognises those entries which demonstrate best practice in communication measurement of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This award recognises the innovative use of new technologies such as artificial intelligence, data mining, voice and image recognition, content aggregation, categorisation, thematic tagging and influencer identification to provide value added insight for communications professionals
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

The award recognises those entries which demonstrate best practice in measurement of social media for a campaign or on-going activities. Social media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the social evaluation element rather than traditional mainstream media.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

The award acknowledges creative new approaches or clever combinations of existing measurement and evaluation tools to measure the impact of client communications activities. This may be through in-house tools or external partnerships.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This award seeks to recognise measurement reporting that employed clear and simple analysis and made recommendations using direct and clear language.
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

This award recognises a demonstrable improvement of how an organisation has used measurement and evaluation - increasing the level of sophistication and using measurement and evaluation to improve either their own or their client's communication performance
This item is not available
  • Sets out a clear plan, linked through to clear, measurable (SMART) objectives, targets and KPIs
  • Demonstrates an organisational challenge that measurement and evaluation helped to solve
  • Demonstrates how the company has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on target audiences.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • The measurement and evaluation should be in line with AMEC’s Barcelona Principles and the integrated evaluation framework.
  • Any entry using AVEs/PR value as a measure will result in a zero score.

SPECIAL AWARDS (MEMBERS) NON PROFIT - DO NOT USE 

The award recognises the achievements, performance and innovation of a company involved in communications measurement. This category is open to all types of organisation, including in-house teams; measurement companies and communications agencies with an annual revenue of £1,000,000 and over from communications research and evaluation only (not monitoring).
This item is not available
  • A clear sense of team or organisation vision; evidence of financial performance, where relevant client retention/growth and innovation.
  • Entrants should describe how their team/organisation positions itself to be data, engagement and insights driven.
  • Highlight how the team/organisation uses technology and an investment in people to deliver insights and business intelligence
  • Large organisations - provide evidence of turnover growth in the company’s measurement, evaluation and analytics capabilities and business, including evidence of increasing the company’s geographic footprint through acquisitions or new office openings.
  • Entrants are encouraged to show outstanding achievements in the team/organisation development, where relevant, as evidence of how the organisation has re-engineered its business model through new products and service offerings.

The award recognises the achievements, performance and innovation of a company involved in communications measurement and analysis. This category is open to all types of organisation, including in-house teams; measurement companies and communications agencies with an annual budget of between £500,000-900,000 from communications research and evaluation only (not monitoring).
This item is not available
  • A clear sense of team or organisation vision; evidence of financial performance, where relevant client retention/growth and innovation.
  • Entrants should describe how their team/organisation positions itself to be data, engagement and insights driven.
  • Highlight how the team/organisation uses technology and an investment in people to deliver insights and business intelligence
  • Large organisations - provide evidence of turnover growth in the company’s measurement, evaluation and analytics capabilities and business, including evidence of increasing the company’s geographic footprint through acquisitions or new office openings.
  • Entrants are encouraged to show outstanding achievements in the team/organisation development, where relevant, as evidence of how the organisation has re-engineered its business model through new products and service offerings.

The award recognises the achievements, performance and innovation of a company involved in communications measurement and evaluation. This category is open to all types of organisation, including in-house teams; measurement companies and communications agencies with an annual budget of up to £500,000 from communications research and evaluation only (not monitoring).
This item is not available
  • A clear sense of team or organisation vision; evidence of financial performance, where relevant client retention/growth and innovation.
  • Entrants should describe how their team/organisation positions itself to be data, engagement and insights driven.
  • Highlight how the team/organisation uses technology and an investment in people to deliver insights and business intelligence
  • Large organisations - provide evidence of turnover growth in the company’s measurement, evaluation and analytics capabilities and business, including evidence of increasing the company’s geographic footprint through acquisitions or new office openings.
  • Entrants are encouraged to show outstanding achievements in the team/organisation development, where relevant, as evidence of how the organisation has re-engineered its business model through new products and service offerings.

This award recognises the excellent work of young professionals in all areas of communication measurement who make a valuable contribution to the companies that they work for by providing excellent client services and by developing and driving business. Additionally, these individuals should show considerable promise as future leaders of the industry. The award is open to individuals under the age of 35 on 17 November, 2019.
This item is not available
  • All areas of communication measurement (10 out of 50 points)
  • Valuable contribution (10 out of 50 points)
  • Excellent service delivery (10 out of 50 points)
  • How they develop/drive the business (10 out of 50 points)
  • Promise as a future leader (10 out of 50 points)